In a digital era, it’s almost a necessity to keep up on the social media trends. What better way to encourage interaction, networking, and community than being part of an active group? While you might fear that having a Facebook page for your HOA can backfire, these simple considerations will ensure it goes smoothly so that you can interact with your association members and homeowners with ease. Even more importantly, secure your entire operation with a Ventura HOA Insurance policy.
Think about the pros and cons.
With Facebook, your association does not control the page, but rather a third party administrator does. This isn’t necessarily a bad thing, but you have to be mindful of the posting requirements and more. However, social media allows for you to engage and interact with people who you otherwise wouldn’t, such as millennials. Just because your residents don’t attend meetings doesn’t mean they have to miss out on the action, especially if you share updates on your Facebook page.
“With social media, there’s an element of conversation that you don’t get with vehicles like a newsletter. People can comment and they can forward, and social media posts get catapulted into the cyberworld. Boards need to understand that maybe the people you intended to see something got it, but that it also went to a lot of other people. Boards also forget that the attraction of social media is that people can post on the go. So people forget to think about what they’re posting, which may lead to more defamation and invasion of privacy claims,” explains Melissa Garcia, a partner at Hindman Sanchez, a law firm who specializes in HOAs. Be mindful about the content you are sharing in order to prevent the information getting into the wrong hands online.
Create a social media usage policy.
This policy needs to include who can post, what type of content should be posted, what is prohibited, and how issues will be resolved. There are a lot of steps that HOAs can take to protect themselves, and this is a crucial one.
Create a closed page.
Rather than allow anyone to join your HOA’s Facebook page, make it private and send invitations to all of the homeowners. Be sure to invite every homeowner who has an active Facebook to prevent disputes. When someone moves out, remove them from the page to keep it relevant only to those who currently live there.
About Scott Litman Insurance Agency
At Scott Litman Insurance Agency, we are dedicated to protecting HOAs like yours. We have a unique understanding of the industry and the common risk exposures that you face in your daily operations. In fact, we find that 90% of the policies we review are missing coverages that violate the Covenants, Conditions, and Restrictions (CC&R), exposing the board, HOA and management to lawsuits – which is why our comprehensive policies are tailored to meet your specific needs at competitive prices. For more information about our products, contact our experts today at (818) 879-5980 ext. 201, or fill out our online form.