An effective HOA newsletter is an important tool in effectively managing a community. It helps keep residents informed and increases their involvement in community issues. A great HOA newsletter can even help board members reduce conflict between themselves and residents by keeping communication open. An effective newsletter can also help make community members aware of issues before they have the chance to get too out of hand and give them opportunities to partner with board members to fix those issues.
Here are 4 steps to creating impressive association newsletters.
Step 1: Know Your Readers
Before the newsletter writer can even begin, they should know more about who their audience is. The first step in creating a great newsletter is to take into account the demographics of the association members and location of the community. Once the writer discerns the type of readers they are trying to reach, they can focus their content on a more specific audience. What is it that your community members would like to know? What are they looking to hear from you?
Step 2: Be Informative
Even residents who aren’t personally active in their community still want to know what’s going on. An HOA newsletter should contain information that is useful to residents, such as the topics, dates and times of upcoming events or board meetings. Articles should include links to websites where readers can find more information on the subjects covered. Try to avoid filling the newsletter with unnecessary “fluff”, as this is likely to make your readers want to unsubscribe or toss the newsletter in the trash.
Step 3: Make it Look Appealing
Having well-written and informative articles make for an okay newsletter, but it needs more than just words on paper to be great. Grab – and keep – the attention of readers with eye-catching graphics and photos that break from the typical monotone look of a traditional HOA newsletter. Make it easy on the eyes. No one wants to open a letter and be faced with a wall of small print.
Step 4: Nail the Delivery
How the HOA’s newsletter is delivered is just as important as the content and effort that goes into it. Having someone drop newsletters on residents’ doorsteps my result in a lot of newsletters ending up in trash cans before even being read. A printed newsletter should be sent via mail or hand-delivered by a person familiar to residents. Copies can also be left in a common area where members can grab them if needed. For residents who are more tech-savvy, an online version of the newsletter can be emailed and/or made available on the HOA’s website. Using a variety of delivery methods also helps to make sure that the HOA newsletter effectively reaches as many residents as it can.
About Scott Litman Insurance Agency
At Scott Litman Insurance Agency, we are dedicated to protecting HOA’s like yours. We have a unique understanding of the industry and the common risk exposures that you face in your daily operations. In fact, we find that 90% of the policies we review are missing coverages that violate the Covenants, Conditions and Restrictions (CC&R), exposing the board, HOA and management to lawsuits– which is why our comprehensive policies are tailored to meet your specific needs at competitive prices. For more information about our products, contact our experts today at (818) 879-5980 ext. 201, or fill out our online form.