Social media is used by most businesses as a tool to increase engagement, reach more customers and offer a level of customer service that wasn’t previously possible. Managing an HOA has a lot of similarities to managing a business, so it’s fair to say that social media is a great tool for HOAs to utilize as well.
Board members can use social media platforms like Facebook, Twitter and Instagram to communicate with community members, allow community members to easily communicate with each other and quickly and effectively share pertinent information with the community. Using social media as one means of communication can also help save money and lessen your environmental impact by reducing the need for printing out flyers.
Though there are many benefits to using social media, there are plenty of hazards as well. With a little research and careful planning, you can avoid some of those hazards and build a social media strategy that can help engage your community in a positive way. Here are 3 tips to get you started:
- Choose your platforms wisely. There are a number of different types of social media platforms, each offering unique benefits. Not all social media platforms are a good fit for every organization, and quality is more important than quantity in this case. Trying to keep up with too many social media platforms – especially ones that aren’t a great fit – is not a great marketing strategy and can dull your message. Many organizations find that they are significantly more successful on one platform than any others. When starting out, it’s better to choose two or three platforms at the most, focus your social media efforts there and see what works best for your community.
- Establish clear guidelines. Much like a brand marketing strategy, HOAs should have a social media strategy so that their message remains consistent across all types of media. Sit down with board members to establish clear guidelines on what should and shouldn’t be shared on your social media platforms. If you choose to create a private Facebook group where community members can post their questions, concerns and experiences, be sure to establish rules for what you will or won’t allow community members to post in the group. Rules should be clear and easy to find, and there should be more than one trusted person available to monitor posts to ensure they don’t become inflammatory or otherwise out of hand.
- Remember that social media is not a substitute for written notice. Some things can not be done through social media or even emails. For actionable items that require written notice, a post on social media will not suffice, and would certainly not hold up in court if it came to that. HOAs should stick to more traditional methods of communication for important business, and remember that social media should be used to engage the community in a positive and enjoyable way.
About Scott Litman Insurance Agency
At Scott Litman Insurance Agency, we are dedicated to protecting HOA’s like yours. We have a unique understanding of the industry and the common risk exposures that you face in your daily operations. In fact, we find that 90% of the policies we review are missing coverages that violate the Covenants, Conditions and Restrictions (CC&R), exposing the board, HOA and management to lawsuits– which is why our comprehensive policies are tailored to meet your specific needs at competitive prices. For more information about our products, contact our experts today at (818) 879-5980 ext. 201, or fill out our online form.